Privacy Policy

Effective Date: November 11, 2026

1. Introduction

Welcome to https://chrisjarvis.me/ (the “Website”), operated by Be The Giraffe LLC (“we,” “us,” or “our”). We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Website, purchase our products (such as books and bundles), or engage our consulting services  (assessments, courses, events, and emails).

For the purposes of the UK General Data Protection Regulation (UK GDPR), Be The Giraffe LLC is the “Data Controller” of your personal data.

2. Information We Collect

We may collect and process the following types of personal information:

  • Identity & Contact Data: Name, email address, phone number, and billing/shipping address when you fill out contact forms, book a consultation, or make a purchase.
  • Financial & Transaction Data: Details about payments to and from you, and other details of products or services you have purchased. (Note: Payment processing is handled by secure third-party processors; we do not store full credit card numbers).
  • Technical & Usage Data: IP address, browser type, operating system, pages viewed, and interaction metrics gathered via cookies (see our Cookie Policy).
  • Marketing Data: Your preferences in receiving marketing from us and your communication preferences.
  • Assessment data: Answers and results from the “Find Your Wild Factor” assessment, and the report we email to you.
  • Purchase details: Billing name and address, items bought, and order history. Card payments are processed securely by our payment processor; we do not see or store your full card number.

3. How We Use Your Information and Lawful Basis (UK GDPR)

We will only use your personal data when the law allows us to. Our primary lawful bases for processing your data under UK GDPR are:

  • Performance of a Contract: To process and deliver your orders, bundles, and consulting services.
  • Legitimate Interests: To run our business, provide administration and IT services, secure our network, and study how customers use our products/services to develop them and grow our business.
  • Consent: To send direct marketing communications (you have the right to withdraw consent at any time).
  • Reply to inquiries/booking requests: Legitimate interests or steps before a contract.
  • Sell/deliver products, courses, events, subscriptions, and handle customer service: Contract.
  • Run the Wild Factor assessment and send your report: Contract.
    • Specific Use Clause: When you provide your email address to take the “Find Your Wild Factor” assessment, we process this information exclusively to generate your personalized results and deliver the report to your inbox. We do not use this email address for marketing. We will not add you to promotional mailing lists or share your email with third-party advertisers unless you provide explicit, separate consent elsewhere.
    • Sensitive Information: By starting the assessment, you agree that we may use your answers to produce your report. Please do not include medical details you do not want us to hold.
  • Analytics and advertising cookies: Consent (see Cookie Policy).
  • Keep tax and accounting records: Legal obligation.
  • Prevent fraud, secure the site, and handle legal claims: Legitimate interests.

4. Disclosure of Your Information

We do not sell your personal data. We may share your information with:

  • Service Providers: IT and system administration providers, payment processors, and email delivery services.
  • Professional Advisers: Lawyers, bankers, auditors, and insurers.
  • Legal & Regulatory Authorities: If required by law, subpoena, or other legal processes.

5. International Data Transfers

Be The Giraffe LLC is based in the United States. If you access our Website from the UK or European Economic Area (EEA), your personal data will be transferred to, stored and processed in the United States. Where we transfer personal data outside the UK or EEA, we put appropriate safeguards in place, such as the UK International Data Transfer Addendum to the EU Standard Contractual Clauses, or another transfer mechanism recognized under UK and EU data protection law. You can contact us for more information about these safeguards.

6. Data Retention

  • Inquiries: 24 months after our last contact.
  • Customer & Order records: 24 months after the order, unless the law requires longer (e.g., tax).
  • Assessment answers & reports: 24 months after purchase, unless you request earlier deletion.
  • Marketing list: Until you unsubscribe, or 24 months after you last opened/clicked an email, followed by a suppression record to ensure no further contact.

7. Your Privacy Rights

For UK Residents (UK GDPR Rights): You have the right to:

  • Request access to your personal data.
  • Request correction of incomplete or inaccurate data.
  • Request erasure of your personal data.
  • Object to processing of your personal data.
  • Request restriction of processing your personal data.
  • Request the transfer of your personal data to you or a third party (Data Portability).
  • Withdraw consent at any time where we are relying on consent to process your personal data.

For US Residents (including California CCPA/CPRA Rights): If you are a California resident, you have the right to:

  • Know what personal information is being collected, sold, or shared.
  • Request deletion of your personal information.
  • Opt-out of the sale or sharing of your personal information (We do not sell your information).
  • Non-discrimination for exercising your privacy rights.

To exercise any of these rights, please contact us at the details below.

8. Contact Details

If you have any questions about this Privacy Policy or our privacy practices, please contact us at:Be The Giraffe LLC 289 Pine Drive, Southlake, TX 76092, USA Email: mail@chrisjarvis.me

9. Complaints

If you are unhappy with how we handle your information, please email mail@chrisjarvis.me. UK visitors can also complain to the Information Commissioner’s Office (ico.org.uk). EU visitors can complain to their local data protection authority. US residents may contact their state Attorney General.

10. Automated Scoring & Children

The Wild Factor assessment scores answers automatically to choose your report content. This does not produce legal effects, and we do not use AI to create your report. Our site is for adults; we do not knowingly collect information from children under 16 (UK/EU) or 13 (US).